There are about 1600 trade shows that take place in the United States each year. Since only about 50 percent of the attendees are expected to do any purchasing, your display area needs to be able to grab their attention and do so immediately in a crowded room of vying competitors. Other return on investment indicators such as lead generation, message communication, and brand enhancement are also dependent on the amount of traffic you attract to your display.
Since each booth will probably be doing their best to attract the same group of people, here are some ways to make sure that your booth stands out in the crowd.
The quality in the flash and shine
A display area can be done in a variety of ways and can include the use of monitors, television screens and tablets. The cost for this can range from $2500 to $6000 for a 10 by 10 display booth with larger booths costing more. You may also want to consider trade show monitor stands from http://www.trusskits.com or a similar website. While having a flashy, shiny booth is a great step towards getting attention, you also need to make sure that the message you are trying to convey is easy to understand at a glance as that is all it sometimes takes for patrons to decide to stop or keep moving.
Choose a single most important message that you want attendees to know about your company that tells the story and can get a conversation started and use this theme in each element of your display. Depending on the type of trade show, you can add touches like balloons or candy stickers that attract the children or the younger audience. It is a distinct possibility that where the children go, the adults will follow.
Don't sit back.... interact!
No matter how much money you have spent on setting up the best and most graphic display, it often may not be as successful without face-to-face interaction from you and your booth staff. Body positioning and body language are key elements when engaging persons to spend more than a moment in your booth so that you can either get a sale or lead generation. Try not to sit behind your table or to sit at all unless the chairs are high and you can be easily seen.
Keep a smile on your face for each person you meet (booth time can translate to about 9 hours in a successful trade show). You might need to work out a schedule for breaks so that you do not become too fatigued to make the effort to smile and be energized when interacting with attendees. It is suggested that you keep your arms engaged in the conversation but not so animated that it becomes a distraction. Crossing your arms, especially when persons are approaching, can give an unwelcoming feel.